The remarkable journey of this courageous and adventurous family is truly exceptional, and their story is one that will captivate and inspire all who hear it. Taking place well over a century ago, in a vastly different world compared to today, their journey was one filled with heart-wrenching challenges, daunting obstacles, and incredible triumphs.
Hailing from the Nagaur district of Rajasthan, this family of intrepid pioneers had to navigate their way through a time of immense cultural differences, while also facing fierce competition from others in their chosen industry. However, thanks to their tireless determination, unshakeable spirit of enterprise, and sharp business savvy, they were able to overcome these steep hurdles and achieve remarkable success.
Beginning with just jaggery, a traditional Indian sweet made from sugarcane, the family threw themselves into the highly-competitive world of spices. Through their unwavering commitment to quality and their stellar reputation for honesty and integrity, they quickly established themselves as the go-to suppliers for both the North and South regions of India. Today, their legacy continues to flourish, with the fifth generation of the family business carrying on the torch of their ancestors with the same fiery passion and burning devotion to excellence.